First Porsche assembly facility outside Europe launched in Kulim

KULIM: The first assembly facility for Porsche outside Europe was officially launched at Sime Darby’s motor vehicle production and assembly facility here today.

The launch was officiated by the Raja Muda of Kedah, Tengku Sarafuddin Badlishah Sultan Sallehuddin, with Kedah Menteri Besar Muhammad Sanusi Md Nor in attendance.

The facility assembles the Cayenne model for the domestic market and it underscores Porsche’s commitment to Malaysia as well as the Asean region and demonstrates Sime Darby’s dedication to expanding its high-value assembly capabilities as a critical element for growth for its motor businesses.

Sime Darby group chief executive officer Jeffri Salim Davidson said the facility, which was 100% staffed by highly skilled Malaysians, not only supported the company’s business growth across the automotive value chain in the country but also created a pipeline of jobs to empower the local community.

“We are honoured by Porsche’s continued trust in Sime Darby as we deliver a product consistent with Porsche’s highest standards for quality, performance and driving experience,” he said in a joint statement released by the Malaysian Investment Development Authority (Mida), Sime Darby and Porsche AG here today.

Porsche AG executive board member for sales and marketing Detlev von Platen said the facility was a new milestone for the company and fulfilled the sports car company’s dream of even more Malaysian Porsche fans.

“Our growth strategy underlines the importance of Malaysia for Porsche as we look to expand our presence in the Asean region. And it demonstrates our confidence in Sime Darby as a strong partner on our side,” he said.

The local assembly facility is staffed by a team of highly skilled Malaysian talent, all of whom have received comprehensive training from Porsche, and supported by a network of local suppliers and service providers in the area.

International trade and industry minister Azmin Ali in the same statement welcomed Porsche’s expansion in Malaysia and said the development was aligned to the National Automotive Policy (NAP) 2020.

He said the government viewed the automotive industry as a strategic economic sector acting as a gateway to boundless precision engineering possibilities.

Mida CEO Arham Abdul Rahman meanwhile said the new assembly facility showed Porsche and Sime Darby’s commitment and trust in the Malaysian business ecosystem, especially in assembling OEM parts and devices. FMT

First Porsche assembly facility outside Europe launched in Kulim

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